Freelance Shopify Website Manager - Luxury Jewellery (The Antique Ring Boutique)

October 15, 2026

Office

Senior

Mayfair, London

Indeed

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Office-only work

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Portfolio required
Part-time role

Description

An ongoing freelance role managing and improving a Shopify online store for a luxury jewellery business, two days per week. The work covers website updates, product content, Shopify theme changes, SEO, app management and monitoring of traffic, conversions and sales. Website activity is coordinated with marketing campaigns, promotions and product launches to support orders and business growth.

Responsibilities

Manage the website's day-to-day workflow and prioritise updates and improvements within two days per week
Keep product listings, collections, images, pricing, banners and promotional content accurate and current including email marketing
Make intermediate-level Shopify changes to theme settings, page layouts, navigation and store functionality
Improve the customer journey across desktop and mobile, making it easier to browse products and complete purchases
Implement SEO improvements across product pages, collections and website content
Research, install and manage Shopify apps that improve functionality, track customer behaviour and support sales
Coordinate website updates with marketing campaigns, promotions and product launches
Monitor traffic, conversion rates, abandoned baskets and sales, providing clear reports and practical recommendations
Identify opportunities for bundles, cross-selling and upselling to increase average order value
Support customer retention and abandoned basket recovery in collaboration with the marketing team
Improve product information, FAQs, delivery details and returns guidance to build customer confidence
Monitor website performance, resolve issues within expertise and coordinate specialist support where needed
Test changes across devices and review app costs to ensure they deliver value

Requirements

Strong practical experience managing and improving Shopify stores
A portfolio demonstrating successful website improvements and measurable results
Confidence making intermediate-level Shopify changes independently
Practical SEO knowledge and experience implementing improvements
Confidence using analytics and customer behaviour tools to guide decisions
Experience selecting and managing Shopify apps and integrations
A good understanding of e-commerce marketing and conversion improvement
Excellent organisation, attention to detail and clear communication
The ability to work independently and recommend improvements proactively
Basic HTML, CSS and Shopify Liquid knowledge would be an advantage
Experience with email marketing or A/B testing would be an advantage
Google Ads: 5 years (required)

Conditions

Ongoing freelance opportunity for two days per week, with working days agreed together
Maintain a prioritised work plan and provide regular updates on completed work, results and next steps
Any additional days will be agreed in advance
Job Types: Part-time, Freelance
Expected hours: 16.0 per week
Work Location: In person