Lead Professional, Brand Marketing

October 16, 2026

Office

Lead

Berlin

Indeed

Keep in mind

Office-only work

Description

NIKE is hiring a Lead Professional, Brand Marketing for Running & Training across Germany, Austria and Switzerland (AGS). The role builds consumer-led strategies and brand plans, leads complex cross-functional work and drives key Running priorities. It is a senior individual contributor role with no direct people-management responsibility, reporting to the Director, Brand Marketing, Running, Training & Agile, AGS.

Responsibilities

Develop and execute seasonal brand plans and priority projects across Running and selected AGS priorities
Shape Running platforms, partnerships and initiatives that strengthen brand relevance and marketplace impact
Build integrated plans around priority athletes and partners, connecting their role to Nike's broader brand strategy
Bring consumer, cultural and marketplace insights into planning and decisions to keep the work relevant
Align cross-functional teams, agencies and external partners around a clear ambition and delivery plan
Connect EMEA and Global priorities with local consumer needs and marketplace opportunities
Bring experienced brand thinking, project leadership and strategic perspective to the AGS Brand Marketing team
Flex into Training and broader AGS priorities when business needs require it

Requirements

A track record in brand marketing, including ownership of complex, high-visibility work from strategy through execution
A strong consumer-first mindset and the ability to turn consumer, cultural and marketplace insights into focused brand plans
Demonstrated project leadership, bringing cross-functional teams, agencies and stakeholders together behind a shared vision
Strategic and creative judgement, paired with the operational discipline to manage timelines, budgets and dependencies
A strong understanding of youth culture and evolving consumer behaviors in Germany
Experience building and managing external relationships with athletes, partners, communities or creators
Experience in creator strategy, digital culture or culturally relevant partnerships is valued
A collaborative, proactive approach, with the confidence to challenge familiar thinking constructively
A deep passion for and understanding of sport, with Running or Training experience welcome

Conditions

Full-time position
Based at Warschauer Straße 70A, Berlin
Senior individual contributor role with no direct people-management responsibility
Reports directly to the Director, Brand Marketing, Running, Training & Agile, AGS
Generous total rewards package, casual work environment and professional development culture
Applications accepted until 29 October, may close earlier