Mobile Paid Acquisition Expert

November 8, 2026

Office

Senior

Paris, France

Keep in mind

Office-only work

Description

European fintech is hiring a Mobile Paid Acquisition Expert to build the mobile app acquisition strategy and establish an in-house capability that does not exist yet. The role combines hands-on campaign work across the App Store and Google Play with a strategic view on testing, scaling and deciding what to bring in-house. The hire will take over acquisition work currently handled by an external agency and partner with local market teams, creative, GrowthOps, engineering and measurement.

Responsibilities

Set the cross-market mobile app acquisition strategy and build the internal capability to run it
Test and improve App Store and Google Play pages: wording, visuals, conversion
Support the local paid managers in building the global strategy and driving optimisations across Apple Search Ads, Google UAC, Snapchat and push, with TikTok and Meta in scope
Bring mobile acquisition in-house, taking over work currently handled by an external agency
Partner with local market teams, creative, GrowthOps, engineering and measurement to get changes shipped

Requirements

Around 5 years of hands-on mobile app acquisition experience, with the ability to speak to your own scope, decisions and results
Builder mindset: you have set up something that did not exist before, decide what to prioritise and learn by testing rather than waiting for certainty
Platform and channel expertise across Apple Search Ads, Google UAC and paid social, improving App Store and Google Play pages through structured testing of wording and visuals
Measurement fluency with MMPs such as Adjust, ATT/SKAN, and the consent and data-sharing constraints that shape what you can measure
B2B acquisition experience is a plus, strong B2C profiles remain in scope
Mid-Senior level

Conditions

Full-time employment
Ownership from day one: you define the strategy, the routines and the testing roadmap
Mobile acquisition is a 2027 focus with budgets set to grow
Cross-market scope across Western and Central Europe rather than a single market
On average the hiring process lasts 20 working days