Performance Marketing Executive

November 4, 2026

Hybrid

Junior

London Area, United Kingdom

Description

A British heritage brand in luxury shirting and tailoring is hiring a Performance Marketing Executive for its marketing and e-commerce function. The role supports PPC, paid social and affiliate campaigns, taking ownership of live activity and delivering measurable acquisition results across digital acquisition channels. The successful candidate works closely with the wider digital, content and trading teams across campaign management, partner relations and performance reporting.

Responsibilities

Support the management of paid search (PPC) and paid social campaigns across Google Ads, Meta Ads, and additional channels within the media mix
Assist in day-to-day optimisation of live campaigns — bid management, audience refinement, ad copy testing, and budget pacing — to maximise ROAS
Monitor campaign performance against agreed KPIs including CPA, click-through rate, conversion rate, and revenue attributed to paid channels
Contribute to the development of paid media briefs, working with creative and content teams to keep ad assets on-brand and platform-appropriate
Support the management of retargeting and prospecting campaigns, ensuring audience segmentation and messaging align with the customer journey
Stay current with platform updates, algorithm changes, and emerging paid media formats, proactively sharing relevant insights with the wider team
Manage and optimise the affiliate programme across key networks including Awin, Rakuten, and additional platforms relevant to channel strategy
Recruit, onboard, and develop relationships with new affiliate and publisher partners including voucher, cashback, content, loyalty, and influencer affiliates
Monitor affiliate partner performance on an ongoing basis, identifying top performers, underperforming partners, and opportunities to grow revenue through commission incentives
Negotiate placement opportunities, increased visibility, and preferential terms with affiliate partners to maximise brand exposure and return on investment
Manage commission structures, promotional codes, and seasonal incentives across the affiliate network, ensuring activity is tracked accurately and paid correctly
Ensure all affiliate activity is brand-safe, compliant with ASA and CAP guidelines, and consistent with wider marketing messaging and visual identity
Work closely with e-commerce and trading teams to align affiliate promotions with key trading moments, new season launches, and sale periods
Build and maintain weekly and monthly performance reports across all performance marketing channels, presenting results against KPIs and targets
Use Google Analytics (GA4), platform-native reporting tools, and affiliate network dashboards to analyse channel performance and identify trends
Conduct regular audits of affiliate partner activity, tracking accuracy, and commission attribution to ensure data integrity across all networks
Identify and investigate performance anomalies or tracking discrepancies promptly, working with the relevant platform or technical team to resolve issues
Contribute to the performance marketing roadmap with data-led recommendations on budget allocation, channel investment, and new partner or platform opportunities
Support post-campaign analysis for key trading periods including sale events, new season launches, and brand campaigns
Collaborate with e-commerce and digital merchandising teams to optimise landing pages, promotional pages, and product listings for paid and affiliate traffic
Work with content and social media teams to align performance creative with organic content strategy across all digital touchpoints
Support the coordination of promotional activity across performance channels during peak trading periods, seasonal campaigns, and product launches
Liaise with affiliate partners and networks to coordinate exclusive content, bespoke landing pages, or co-branded promotional activity driving incremental revenue
Contribute to the broader digital marketing strategy by sharing channel-level insights and performance data that inform planning across the team

Requirements

Minimum of 1 to 2 years of hands-on experience in a performance marketing, digital acquisition, or affiliate marketing role
Demonstrable experience managing affiliate programmes through networks such as Awin, Rakuten, Commission Junction (CJ), or equivalent platforms
Solid understanding of performance marketing principles including CPA, ROAS, CTR, conversion rate optimisation, and attribution modelling
Proficiency in Google Analytics (GA4) with the ability to build reports, analyse traffic data, and draw meaningful commercial conclusions
Experience with paid media platforms including Google Ads and Meta Ads Manager, with understanding of campaign structure, bidding strategies, and audience targeting
Strong numerical and analytical skills with a high level of attention to detail and the ability to manage and interpret large data sets confidently
Excellent organisational skills with the ability to manage multiple campaigns and partner relationships simultaneously to tight deadlines
Proactive, commercially minded attitude with a genuine passion for digital marketing and a desire to grow within the performance discipline