Platform Specialist Digital Analytics (f/m/d)

October 16, 2026

Hybrid

Middle

Barcelona

Indeed

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English is required
B2 level

Description

The role joins a Barcelona team providing technical support for the Google Marketing Platform to some of the largest global enterprise clients. The specialist works with Google Digital Analytics platforms, handles technical QA and troubleshooting, advises clients on their setups, and helps develop documentation and internal processes. The position targets people with a strong interest in digital analytics, ad technology and data-driven marketing.

Gender markers in the title: (f/m/d)

In accordance with European anti-discrimination legislation, this job is open to all candidates

Ffemale

Mmale

Ddiverse

Responsibilities

Provide support for all types of clients through the ticket system, ad-hoc workforces, and long-term projects with Google Digital Analytics Platforms
Assist and advise clients with their technical setups and provide guidance and training when needed
Perform technical QA and troubleshooting for Google Analytics 4, Google Tag Manager, Looker Studio, and more
Understand attribution, reporting, and discrepancies between tools
Work in tandem with experienced Google Marketing Platform Specialist colleagues when solving complex issues with Analytics Consultants
Keep up to date with the latest developments in Google Marketing Platform products
Participate in the further development of documentation and internal processes to increase team performance and productivity

Requirements

Highly interested in Digital Analytics, Ad Technology, and data-driven marketing
Drive, proactivity, and strong execution skills while working autonomously
Fluent in written and spoken English with a minimum level of B2
Proficient and experienced in Google Analytics, with expertise in audience creation, attribution modeling, and configuring reporting identities
Strong GTM and dataLayers knowledge, able to create and understand tags, triggers, and variables
Skilled in understanding and explaining insightful reports to analyze user behavior and campaign performance
Deep understanding of browser Developer Tools such as console, network calls and cookies
Able to read cross-platform reports, especially CM360, DV360, SA360, and Ads Reports in GA
Ability to learn and stay up to date with continuous tool improvements and updates
Nice to have: understanding of AdTech tools CM360, DV360, SA360, and Google Ads
Nice to have: familiarity with Google Cloud computing and server-side tagging
Nice to have: familiarity with Google AdManager (GAM360 / GAM MCM)
Nice to have: knowledge of latest privacy regulation changes and Consent Mode
Nice to have: knowledge in app-tracking
Nice to have: written and spoken communication skills in Spanish with a minimum level of B1