Product Marketing Manager

October 19, 2026

Remote

Middle

hh.ru

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English is required

Description

Yesim, an international eSIM provider with 7+ years of experience and 3+ million active users across 200 countries, is hiring a Product Marketing Manager. The role takes ownership of product positioning, customer messaging, and go-to-market for eSIM and related products, working at the intersection of Product, Marketing, UX Research, Analytics, and Design. The position is fully remote within an international team.

Responsibilities

Define target segments, customer jobs, value propositions, and the differentiation of eSIM, virtual numbers, and new features from market alternatives
Create and maintain a messaging map by product and audience: what we offer, who it is for, what problem it solves, and why customers should trust us
Work with Product Managers to turn new features into clear customer benefits; prepare briefs and content for the website, app, CRM, SEO, advertising, and other channels
Align product messaging with the overall brand framework and tone of voice together with Marketing, Design, and UX; when needed, brief external partners to adapt materials for local markets
Build a joint go-to-market plan for priority products and launches, covering the audience, offer, key messages, channels, materials, timelines, and evaluation criteria
Coordinate launch preparation across Product, Marketing, and Design, ensuring internal readiness and a consistent message across all customer touchpoints
Analyse launch results and messaging tests, then recommend improvements to product packaging, the customer journey, and subsequent campaign iterations
Combine qualitative research and quantitative behavioural data with search queries, campaign results, and feedback from customer-facing teams
Independently explore available product and marketing analytics, identify signs of demand, and bring evidence-based growth opportunities to the Product team
Track competitors' products, offers, and communications; maintain a team-accessible insight base and regularly update positioning recommendations

Requirements

Senior-level or strong Middle+ experience, with the ability to build product marketing independently while priorities evolve
Hands-on product marketing experience for a digital product, including positioning, messaging, and launching a product or major features
Experience working in an international company and independently managing an international product or project for a non-Russian-speaking audience
Understanding of Western markets and the ability to adapt product messaging for different countries and segments
Ability to speak with customers and researchers, interpret product and marketing data, test hypotheses, and turn insights into concrete decisions
Strong writing and structuring skills: the ability to explain a complex product clearly and prepare precise briefs for delivery teams
Experience collaborating with Product Managers, performance and brand marketing, Design, Analytics, and other teams while retaining ownership of the outcome
Fluent Russian for close collaboration with the internal team and confident English for international market work and product materials

Conditions

A fully remote setup — work from anywhere in the world
The opportunity to contribute to a global product used by millions of people worldwide
Real influence on how the product is positioned and communicated, with the freedom to launch bold ideas
Growth opportunities — we support experimentation and continuous learning
An open communication culture without bureaucracy