Programmatic Optimization, Media Trader

November 5, 2026

Hybrid

Middle

Минск, Беларусь

hh.ru

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Mandatory office attendance
3 days per week
English is required
English CV required

Description

Performance media agency is hiring a hands-on programmatic trader focused on campaign optimization and data analysis. The role involves day-to-day execution, testing, and translating performance data into recommendations for a Programmatic Strategist, with no client relationship management. Work spans DV360, The Trade Desk or Amazon DSP platforms plus deep Excel analysis against CRM and backend data.

Responsibilities

Manage day-to-day campaign execution and optimization across programmatic platforms
Apply the Start / Stop / Scale approach: stop weak tactics, scale what works, launch new tests based on clear hypotheses
Adjust campaign settings, bids, budgets, frequency, placements, and other controls to improve performance and manage delivery
Identify and address low-quality inventory, inefficient spend, and tactics that produce inexpensive but low-value conversions
Monitor pacing and budgets closely, making timely adjustments to support campaign goals
Set up and manage tests across audiences, creative, inventory, and other campaign variables
Use campaign results to understand which audiences and messages generate meaningful engagement and donor actions
Look beyond demographic assumptions to identify behavioral signals that inform audience strategy
Keep campaign structures and naming conventions organized so results can be reviewed and compared accurately
Export and analyze campaign data, then compare platform results with available client CRM and backend data
Use Excel to organize, join, and assess data to understand donor quality, recurring donor retention, and predicted lifetime value
Investigate when platform metrics and backend outcomes do not tell the same story
Look beyond front-end metrics to understand whether campaigns contribute to qualified, incremental donors and long-term value
Maintain accurate campaign records and check your work carefully
Explain what is driving changes in performance, including increases in costs such as Cost per New Sustainer
Share concise findings and recommended actions with the Programmatic Strategist, including the tradeoffs behind optimization decisions
Provide the context the Strategist needs to communicate campaign decisions and results to clients
Flag risks, unusual results, and opportunities early

Requirements

Hands-on experience managing and optimizing programmatic campaigns
Experience with one or more programmatic platforms, such as DV360, The Trade Desk, or Amazon DSP
Strong Excel skills, including PivotTables, lookups such as VLOOKUP or XLOOKUP, nested formulas, and data cleanup or reshaping
The ability to analyze detailed performance data and explain what it means in practical terms
A careful, detail-oriented approach to campaign setup, pacing, naming conventions, and quality assurance
Curiosity and persistence when results do not make sense; willing to dig into the data before drawing a conclusion
Comfort working behind the scenes and partnering closely with a Strategist rather than owning client relationships
An interest in nonprofit or mission-driven work and the role effective media can play in supporting it