SEM Specialist

October 19, 2026

Office

Middle

Madrid, Spain

Keep in mind

Office-only work

Also worth knowing

English is required
C1 level

Description

Publicis Groupe (Spark Foundry) is hiring an SEM Specialist based in Madrid to define the future of paid search for the agency's clients. The role covers search engine campaigns on Google and Bing ecosystems across formats such as Search, Performance Max, Demand Gen, App Campaigns and YouTube. The specialist will manage high-budget accounts, optimize performance and deliver weekly reporting to clients.

Responsibilities

Manage and monitor high-budget accounts
Plan, activate, and manage campaigns across various formats on both Google and Microsoft ecosystems (Search, Demand Gen, Pmax, YouTube, etc.)
Report to the client on a weekly basis, both in writing and verbally
Develop your own account strategies independently and proactively, following the team's guidelines
Constantly seek ways to optimize campaigns to improve their performance
Report automation and data extraction
Creating reports and presentations for clients
Coordinate with other departments to ensure the SEM strategy is properly integrated

Requirements

Minimum of 2 years of previous experience in a similar role is a must
Experience managing high-budget accounts within the Google and Microsoft ecosystems
Knowledge of analytics and experience managing GA4
Excellent communication skills, both oral and written
Experience with different types of bid strategies (CPA, ROAS, VBB Implementation)
Advanced Excel skills and familiarity with tracking implementation (pixels, tags, GA4)
Proficiency in SA360, Merchant Center, Google Ads Editor, and Microsoft Advertising Editor
Analytical skills and problem-solving
Knowledge of report automation and data table creation
Knowledge of CRO and web optimization
An advanced level of English will be assessed by the Talent Acquisition team

Conditions

Full-time employment
Flexible Benefits (Coverflex) including meal vouchers, health insurance, transportation and more
Growth opportunities through local and global training programs specialized by role
Free unlimited courses from LinkedIn Learning and Udemy catalogs via the Marcel platform
Opportunity to obtain partner certifications from Meta, Google, and Amazon
Telecommute up to 6 weeks from over 100 countries with the Work Your World program
Attractive holidays package including birthday and Advertising Day off plus additional days off
Well-being initiatives such as daily meditation or yoga