Regional Marketing Manager

October 27, 2026

Hybrid

Senior

Barcelona, Spain

Keep in mind

Citizenship requirement applies

Also worth knowing

Mandatory office attendance
4 days per week
English is required

Description

Dandy is building an operating system for dental offices around the world and is hiring a Regional Marketing Manager to act as the strategic marketing lead for the Iberia region. The role owns the regional go-to-market: localizing global positioning and messaging, planning and executing demand generation campaigns and local events, and partnering with regional sales leadership to drive pipeline and customer acquisition. It suits a commercially minded, cross-functional marketer who can move between strategy and hands-on execution in a fast-moving, matrixed organization. The position is based in Barcelona with four days per week in the office.

Responsibilities

Own the regional marketing strategy to drive awareness, pipeline generation, customer acquisition and market penetration
Localize global positioning, messaging, campaigns and value propositions for regional customer segments and competitive conditions
Act as the connective tissue between the regional market and central marketing organization
Partner with regional sales and account management teams on market-specific enablement materials and local customer proof points
Define regional campaign priorities and execute integrated programs across paid media, lifecycle marketing, web, content and outbound channels
Plan and execute local marketing events with central events teams to strengthen brand presence and generate pipeline
Surface regional insights, customer feedback and competitive intelligence to shape broader marketing strategy and positioning
Continuously measure regional campaign performance and optimize programs for ROI

Requirements

6+ years of experience across demand generation, product marketing, field marketing, or generalist marketing roles
Spanish and English required, Catalan preferred
English fluency is required for global collaboration
Strong commercial acumen and experience aligning marketing strategy to pipeline and revenue outcomes
Experience operating cross-functionally in fast-paced, matrixed organizations
Ability to balance strategic thinking with hands-on execution
Strong communication and stakeholder management skills, including experience partnering with senior sales or regional leadership
Experience supporting or executing local events, field marketing initiatives, or customer activations
Analytical mindset with experience using performance data to drive optimization and decision-making
Proven ability to manage multiple priorities and influence outcomes across distributed teams
Bonus: experience supporting both SMB and Enterprise go-to-market motions
Bonus: background in multi-region or localized marketing strategy
Bonus: experience partnering closely with sales leadership or regional GMs
Bonus: familiarity with direct response, lifecycle, and multi-channel demand generation programs
Bonus: experience in healthcare industry and/or medical marketing

Conditions

Full-time position with comprehensive benefits including healthcare, dental and mental health support
Local benefits packages include parental planning resources, retirement savings options and generous paid time off
Role is based in Barcelona with four days per week in the office
Equal-opportunity employer offering interview accommodations for candidates who need them