Senior Analyst, Integrated Marketing Campaigns

November 4, 2026

Hybrid

Senior

South East London, United Kingdom

Indeed

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English is required

Description

A 12-month full-time Marketing Communications Business Partner role (Senior Analyst, Integrated Marketing Campaigns) within the Industrial Automation business in the UK & Ireland. The hands-on B2B position shapes and delivers integrated marketing campaigns across digital and offline channels, PR, events and budget management. Success is measured through clear campaign KPIs, performance reporting and close collaboration with commercial, digital and wider marketing teams.

Responsibilities

Develop and deliver end-to-end integrated marketing campaigns across digital and offline channels
Define routes to market, localise key messaging and establish clear campaign KPIs
Lead PR planning for the Industrial Automation business, aligning activity with business priorities
Own and deliver the quarterly integrated marketing plan
Maintain a forward-looking campaign pipeline to ensure consistent engagement with target customers, channels and market segments
Track campaign performance, provide regular reporting and identify opportunities to improve results
Manage the 12-month marketing budget cycle, including monthly ROI reporting and compliance with internal processes
Manage the annual media plan and coordinate digital marketing activity in partnership with the digital team
Lead the planning and execution of events, including stand design, product allocation and coordination with internal stakeholders
Ensure marketing campaigns and events deliver both strong customer engagement and commercial value

Requirements

Proven experience in a similar B2B marketing, marketing communications or integrated marketing role
Strong experience developing and delivering integrated marketing campaigns
Good understanding of both digital and offline marketing channels
Experience using marketing performance data and KPIs to measure results and guide future activity
Strong stakeholder management skills and confidence working with colleagues at different levels of the business
Excellent written and verbal communication skills in English
Strong organisational and project management skills
Ability to manage multiple priorities and deliver to tight deadlines in a fast-paced environment
Proactive, collaborative and commercially focused approach

Conditions

Flexible work options designed to support professional and personal performance
Opportunity to shape campaigns that directly influence customer engagement and business outcomes
Access to professional development and growth opportunities
Work with innovative marketing technologies and tools
Health and life insurance, paid time off, parental and care leave
Paid volunteer time and annual leave
Full-time employment