Senior Marketing Executive

October 20, 2026

Hybrid

Senior

London

Indeed

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Mandatory office attendance
1 day per week

Description

A senior local marketing role focused on planning and delivering campaigns across a retail estate. The position combines strategic thinking with hands-on delivery to drive footfall, stock donations, volunteer recruitment and fundraising performance. Campaigns are owned from brief through to evaluation, using insight and performance data to optimise results and continually improve effectiveness.

Responsibilities

Lead delivery of local marketing activity that drives footfall and increases stock donations
Support volunteer recruitment and strengthen fundraising performance across the retail estate
Work closely with shop managers, regional teams and colleagues across Retail and Fundraising
Develop campaigns that respond to local opportunities while supporting wider organisational priorities
Bring community engagement initiatives and seasonal fundraising campaigns to life locally
Develop locally relevant campaigns, tools and resources that empower store and field teams
Take ownership of campaigns from brief through to evaluation
Use insight and performance data to optimise activity and continually improve results
Work directly with store and field teams to understand challenges and identify opportunities
Develop practical marketing solutions that deliver impact in local communities

Requirements

Experience delivering local or tactical marketing activity
Confidence leading campaigns from planning through to execution, optimisation and evaluation
Background in retail, charity or another customer-focused environment
Experience coordinating marketing activity across multiple stakeholders, teams, locations and channels
Experience managing campaigns from planning through to delivery, optimisation and evaluation, with accountability for outcomes
Experience managing campaigns against objectives, KPIs and performance measures
Ability to build effective relationships and influence stakeholders across multiple teams and locations
Strong project management, organisational and communication skills with ability to manage competing priorities and deliver at pace
Experience using insight, data and performance measures to inform decisions and continuously improve campaign effectiveness
Confidence to balance strategic thinking with practical delivery with operational teams
Proactive, collaborative and solutions-focused approach to identifying opportunities and recommending improvements