Senior Performance Marketing Lead – B2B

October 27, 2026

Hybrid

Senior

London, United Kingdom

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Mandatory office attendance
4 days per week

Description

The role owns B2B paid acquisition for a large UK technology-enabled marketplace, combining hands-on Paid Search and Paid Social execution with influence over the wider growth strategy. Success is measured through customer quality, CAC, conversion, revenue and LTV rather than lead volume alone. It is a senior individual contributor position with a strong emphasis on structured experimentation, AI and automation, and cross-functional work with Sales, Product, CRM and Data. The mix includes new audiences, additional biddable channels and emerging acquisition models.

Responsibilities

Own the strategy, execution and optimisation of Paid Search and Paid Social across Google Ads, Microsoft Ads, Meta and LinkedIn
Manage paid media investment and use performance and commercial data for budget allocation, forecasting and scaling decisions
Optimise acquisition towards customer quality, conversion, CAC, revenue and LTV rather than lead volume or CPL
Develop and execute a structured experimentation roadmap across targeting, creative, landing pages, channels and conversion journeys
Identify opportunities to improve the acquisition funnel from initial engagement to activation and paying customers
Analyse campaign and customer data to understand performance drivers, inefficiencies and growth priorities
Partner with Sales, CRM, Product and Data teams to improve lead quality, onboarding, conversion and retention
Explore additional biddable channels, partnerships and emerging acquisition models
Apply AI and automation to streamline reporting, accelerate analysis, improve campaign execution and support experimentation
Track emerging trends and technologies and bring new ideas to improve acquisition performance

Requirements

Strong experience in B2B Performance Marketing or Growth Marketing
Background in SaaS, fintech, AdTech, marketplaces or other technology-led businesses
Genuinely hands-on Paid Search and Paid Social expertise with personal campaign management across meaningful budgets
Experience acquiring B2B customers, ideally SMEs, merchants or business users in high-volume acquisition environments
Commercial understanding of CAC, LTV, conversion, pipeline, revenue and customer economics
Proven track record of measurable acquisition improvements through data-led decision-making
Strong analytical skills to challenge assumptions and translate insights into commercial actions
Entrepreneurial test-and-learn mindset with examples of introducing new approaches
Practical experience or strong curiosity around AI, automation and emerging growth technologies
Comfort working cross-functionally with Sales, Product, CRM and Data on the customer journey
Proactive and adaptable in a fast-moving, evolving technology environment
Comfortable as a senior individual contributor combining strategic ownership with hands-on execution
In-house experience within a modern B2B technology business would be advantageous