Senior Performance Marketing Manager

November 5, 2026

Hybrid

Senior

London, United Kingdom

Description

A leading multi-brand fashion and lifestyle retail business is hiring a Senior Performance Marketing Manager in London on a hybrid basis. The role takes ownership of paid acquisition across established B2C retail brands, with hands-on campaign management, budget control and revenue optimisation. Salary is £65,000–£75,000 plus bonus and benefits.

Responsibilities

Take ownership of paid acquisition campaigns across multiple fashion and retail brands
Personally build, manage and optimise campaigns across Google Ads, Google Shopping, Performance Max and Microsoft Advertising
Manage advertising budgets, bidding strategies, campaign pacing and performance targets
Drive improvements in ROAS, customer acquisition cost, conversion and profitability
Identify opportunities to increase online revenue through campaign optimisation and testing
Manage Google Merchant Center, product feeds and shopping campaign performance
Monitor campaign tracking, GA4 reporting and attribution with support from internal specialists
Work closely with e-commerce, merchandising, CRM and creative teams to align campaigns with trading priorities
Test new audiences, campaign formats and advertising opportunities
Help develop a strong in-house paid media function, reducing reliance on external agencies

Requirements

Strong experience in hands-on PPC and paid media management within a B2C environment
Ideally coming from fashion, clothing, retail or a high-volume e-commerce business
Advanced knowledge of Google Ads, Shopping, Performance Max and Microsoft Advertising
Proven experience managing substantial advertising budgets
Highly analytical, with a strong understanding of ROAS, CAC, attribution and profitability
Confident working with GA4, Google Merchant Center and campaign reporting
Comfortable managing multiple brands, campaigns and commercial priorities
Previous consultancy experience is welcome, provided you have strong hands-on campaign management skills