Senior Performance Marketing Manager - YouTube

October 24, 2026

Senior

London, England, United Kingdom

Description

Omaze gives communities in the UK and Germany the chance to win luxury homes and life-changing prizes while raising money for charity, having raised over £100 million for UK charities in five years. As Senior Performance Marketing Manager - YouTube you own one of the company's most important growth engines, leading strategy, investment and optimisation across Search, YouTube, Performance Max, Demand Gen and Display. The role sits at the intersection of Growth, Creative, Product, CRM, Analytics and Finance and combines strategic planning with hands-on execution. It is a full-time position based in London.

Responsibilities

Lead strategy, planning and execution of Google Ads across Search, YouTube, Performance Max, Demand Gen and Display
Develop scalable full-funnel acquisition strategies balancing customer acquisition, revenue growth and long-term brand building
Translate commercial objectives into media investment strategies that maximise performance across multiple markets
Manage significant Google media budgets, develop quarterly investment plans and optimise spend based on commercial priorities
Identify growth opportunities through audience segmentation, creative testing, landing page optimisation and first-party data activation
Evaluate Google's AI-powered campaign types, automation capabilities and measurement innovations
Champion structured experimentation across bidding strategies, audiences, creative and landing experiences
Partner with Creative and Brand teams to develop high-performing YouTube and display creative
Produce creative briefs with defined objectives, audience insights and success metrics
Work closely with Product, CRM, Analytics, Finance and Growth teams on integrated acquisition strategies
Build relationships with Google, media agencies and technology partners to deliver against agreed KPIs
Adapt acquisition strategies for new markets and customer segments to support international expansion
Partner with Analytics and Data Science on measurement frameworks using GA4, attribution modelling, MMM and incrementality testing
Analyse campaign performance and customer behaviour to generate actionable insights
Define KPIs and success measures that evaluate campaign performance across markets
Present investment recommendations, campaign performance and strategic insights to senior leadership
Share best practices across the business and evolve performance marketing capabilities

Requirements

Significant experience managing large-scale Google Ads budgets in a high-growth B2C, subscription or eCommerce business
Deep expertise across Google Search, YouTube, Performance Max, Demand Gen and Display campaigns
Strong knowledge of Google's AI-powered advertising ecosystem, bidding strategies and audience targeting
Experience with GA4, Google Tag Manager, attribution, Marketing Mix Modelling (MMM) and incrementality testing
A proven track record of scaling customer acquisition while improving marketing efficiency and return on investment
Experience working alongside creative teams to develop high-performing video and display advertising
Strong commercial judgement and confidence presenting recommendations to senior stakeholders
Experience managing agencies and external partners and building collaborative relationships against agreed KPIs
Excellent communication skills and the ability to simplify complex performance data into clear business recommendations
Ability to combine strategic thinking with hands-on campaign execution

Conditions

Full-time employment
Generous stock options scheme
25 days annual leave plus Bank Holidays
Private medical and dental insurance
9% employer pension contributions when you contribute at least 2%
Generous personal learning and development budget each year for training courses, conferences and professional memberships
Enhanced family leave policies
Life assurance of 4x your salary