Senior Performance Marketing Manager

October 21, 2026

Senior

London, United Kingdom

Description

Senior performance marketing role owning the Google advertising ecosystem — Search, YouTube, Performance Max, Demand Gen and Display — across the UK and German markets. The manager sets media investment strategy, runs structured experimentation and partners with Creative, Product, CRM, Analytics and Finance to scale customer acquisition efficiently. Measurement is central: GA4, attribution, Marketing Mix Modelling and incrementality testing are used to prove commercial impact and to present recommendations to senior leadership. Full-time position based in the London area with stock options and a broad benefits package.

Responsibilities

Lead the strategy, planning and execution of Google Ads across Search, YouTube, Performance Max, Demand Gen and Display
Develop scalable full-funnel acquisition strategies that balance customer acquisition, revenue growth and long-term brand building
Translate commercial objectives into media investment strategies across multiple markets
Manage significant Google media budgets and develop quarterly investment plans, continuously optimising spend
Identify new growth opportunities through audience segmentation, creative testing, landing page optimisation and first-party data activation
Evaluate Google's latest AI-powered campaign types, automation capabilities and measurement innovations
Champion structured experimentation across bidding strategies, audiences, creative and landing experiences
Partner closely with Creative and Brand teams to develop high-performing YouTube and display creative
Produce clear creative briefs with defined objectives, audience insights and success metrics
Work with Product, CRM, Analytics, Finance and Growth teams on fully integrated acquisition strategies
Build relationships with Google, media agencies and technology partners to deliver against agreed KPIs
Support international expansion by adapting acquisition strategies for new markets and customer segments
Partner with the Analytics and Data Science team on measurement frameworks using GA4, attribution modelling, MMM and incrementality testing
Analyse campaign performance and customer behaviour to generate actionable insights
Define KPIs and success measures that evaluate campaign performance across markets
Present investment recommendations, campaign performance and strategic insights to senior leadership

Requirements

Significant experience managing large-scale Google Ads budgets in a high-growth B2C, subscription or eCommerce business
Deep expertise across Google Search, YouTube, Performance Max, Demand Gen and Display campaigns
Strong knowledge of Google's AI-powered advertising ecosystem, bidding strategies and audience targeting
Experience with GA4, Google Tag Manager, attribution, Marketing Mix Modelling (MMM), incrementality testing and experimentation frameworks
A proven track record of scaling customer acquisition while improving marketing efficiency and return on investment
Experience working alongside creative teams to develop high-performing video and display advertising
Strong commercial judgement and confidence presenting recommendations to senior stakeholders
Experience managing agencies and external partners, building collaborative relationships that deliver measurable results
A naturally curious mindset, always looking to test new ideas and challenge assumptions
Excellent communication skills and the ability to simplify complex performance data into clear business recommendations

Conditions

Full-time employment with a hybrid-friendly equipment budget for working from home
Location: London Area, United Kingdom
Generous stock options scheme
25 days annual leave plus Bank Holidays
Private medical and dental insurance
9% employer pension contributions when you contribute at least 2%
Generous personal learning and development budget each year for courses, conferences and memberships
Enhanced family leave policies
Life assurance of 4x your salary