Senior Google Ads Specialist

October 21, 2026

Hybrid

Senior

Barcelona, Spain

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English is required

Description

Senior Google Ads Specialist role in an international e-commerce group focused on the home & living and furniture category, with hubs in Belgrade, Barcelona and London and customers across the UK, North America, EU and APAC. The specialist takes full ownership of Google Ads performance for one portfolio brand, with direct accountability for growth, efficiency and profitability across multiple markets and significant advertising budgets. Most work is done remotely, with in-person time in the Barcelona hub and travel every 4-8 weeks. Only candidates with in-house e-commerce Google Ads experience are considered.

Responsibilities

Take ownership of Google Ads performance for one e-commerce brand across multiple international markets
Manage and optimise Google Ads campaigns across Search, Shopping, Performance Max, and other relevant campaign types
Monitor and improve key performance metrics including ROAS, CPA, conversion rate, revenue, and profitability
Be directly accountable for growth, efficiency, and performance within the portfolio
Identify growth opportunities across products, categories, markets, and audience segments
Analyse campaign data and turn insights into actionable recommendations
Conduct account audits and implement ongoing optimisation initiatives
Work closely with developers and analytics teams to ensure accurate tracking and measurement
Collaborate with creative and content teams to improve ad performance and landing page effectiveness
Support budget planning, forecasting, and performance reporting
Stay current with platform developments, AI-driven advertising features, and industry best practices
Contribute to testing strategies and experimentation frameworks that improve long-term account performance

Requirements

2+ years of hands-on experience managing Google Ads campaigns
Proven hands-on experience managing Google Ads for an e-commerce business with direct responsibility for performance and profitability
Strong experience with Search, Shopping, and Performance Max campaigns
Proven experience working as part of an in-house e-commerce team rather than as an agency, consultant, or freelancer
Comfortable analysing large datasets and identifying actionable insights
Strong understanding of attribution, tracking, and performance measurement
Familiarity with Google Analytics 4, Google Tag Manager, and Google Merchant Center
Highly analytical with strong attention to detail
Fluent in English, both written and spoken
Comfortable working in a fast-moving environment with changing priorities
Curious, proactive, and focused on continuous improvement
Able to take ownership and make decisions independently
Comfortable working in a direction of active AI and automation adoption, not resistant to change
Available to start immediately / ASAP

Conditions

Full-time employment
Most work is done remotely, with regular in-person time in the Barcelona hub
Travel approximately every 4-8 weeks to Belgrade, London, or other team locations for planning sessions, workshops and team gatherings
Wider team is spread across London, Belgrade, Barcelona, Frankfurt, Oxfordshire, Istanbul, and Guangzhou
Position is open for an immediate / ASAP start
Long-term opportunity to scale an international e-commerce business
Role works closely with the Head of Performance Marketing, creative team and data specialists