Senior Product Marketing Manager

November 5, 2026

Hybrid

Senior

London, United Kingdom

Indeed

Description

A Senior Product Marketing Manager is needed to support reporting solutions within a flagship investment analytics and research platform. The role leads positioning, messaging, go-to-market execution, sales enablement, and client adoption initiatives for one of the platform's most important workflow areas. The marketer partners closely with product, UX, commercial, and client success teams to drive engagement across a global client base.

Responsibilities

Develop positioning, messaging, objection handling, content, and sales tools that communicate the value of reporting capabilities to different client segments and personas
Partner with Product Management and UX teams to translate new reporting capabilities into compelling customer-facing narratives
Craft and execute go-to-market plans for new reporting enhancements and releases, including launch strategy and adoption programs
Deeply understand client workflows through market research, client conversations, win-loss analysis, and usage insights
Collaborate with Sales and Client Success teams to identify reporting challenges, competitive objections, and adoption barriers
Build and maintain competitive intelligence related to reporting, analytics, and portfolio management platforms
Develop revenue-generating sales plays and adoption campaigns to expand platform usage and support commercial growth
Partner with Campaign Marketing to create persona-based programs and content that drive awareness and demand
Work cross-functionally across product narratives, client-facing materials, digital experiences, events, webinars, and thought leadership
Measure and communicate the impact of product marketing initiatives through business metrics and adoption trends

Requirements

5+ years of experience in product marketing, product management, marketing, sales enablement, or a related function within financial services, fintech, software, or investment technology
Familiarity with the investment management, asset management, wealth management, or institutional investing ecosystem is a plus
Strong ability to communicate complex product concepts in a simple, compelling, and customer-focused manner
Proven ability to manage cross-functional initiatives and influence stakeholders across product, sales, marketing, and client-facing teams
Demonstrated experience creating positioning, messaging, sales enablement materials, product launches, or adoption programs that drive measurable business outcomes
Experience conducting market research, win-loss analysis, competitive intelligence, or customer segmentation projects
Excellent written and verbal communication skills with the ability to tailor content to a variety of audiences
Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment
Customer-centric mindset with a passion for understanding user needs and translating insights into effective go-to-market strategies
Comfort using data to inform prioritization, decision-making, and performance measurement
Self-starter with a proven commitment to a test, learn, and iterate mindset
Empathy, curiosity, and the ability to learn quickly in a dynamic environment