Brand Social Media Lead

November 14, 2026

Remote

Lead

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English is required
B2 level

Description

The Brand Social Media Lead will develop social media and YouTube strategy, lead the team, and grow channel reach and engagement. The role combines brand alignment, performance analysis, and data-driven planning.

Responsibilities

Develop a social media and YouTube strategy aligned with the brand platform and business goals to drive consistent growth in reach
Lead and develop the team by improving workflows, content quality, and the team's ability to interpret key metrics
Own key channel metrics and grow reach, views, engagement, and website traffic
Track and analyze performance, prepare clear reports, and adjust plans based on the data

Requirements

3+ years of management experience in social media or digital marketing, including strategy development, task management, and coaching team members
Strong understanding of social platforms and algorithms, including virality, audience retention, and organic growth
Deep knowledge of content trends and formats in the US market
Confidence working with platform analytics
Strong analytical skills and experience measuring the content funnel, including reach, retention, thumbnail CTR, engagement rate, and click-throughs
English at B2 level or higher for following global trends and references and communicating with international creators and contractors
Experience working with influencers, agencies, and external production teams, from briefing through evaluating campaign performance

Conditions

Full-time employment is offered
Work remotely from anywhere in the world or from the office
A flexible work schedule is available
Employment is confirmed from the first day
Corporate events and team-building activities are offered
Professional growth and development are supported through a personalized approach
Team members are ready to mentor and share knowledge and experience