B2B Demand Generation Leader

November 4, 2026

Remote

Lead

United States

Keep in mind

Citizenship requirement applies

Also worth knowing

English is required

Description

A global SaaS company is hiring its first B2B Demand Generation Leader to build the demand-generation function from the ground up: strategy, tech stack and a repeatable pipeline machine for B2B revenue across SMB, mid-market and enterprise segments. The role combines a greenfield mandate with an established sales motion, a self-service customer base and measurable MQL, pipeline and funnel-conversion targets. You will own programs, attribution and operating cadences jointly with Sales, RevOps and Marketing Ops

Responsibilities

Build and lead the B2B demand-generation function and team across the product portfolio
Design and execute integrated ABM, lead-generation and nurture programs for SMB, mid-market and selected enterprise buyers
Jointly set MQL, sourced-pipeline and funnel-conversion targets with Sales, RevOps and each business unit and own delivery against them
Define and continually improve target-account selection, qualification, lead scoring, routing, handoff and follow-up SLAs with Sales and RevOps
Partner with GTM leaders, PMMs and campaign strategy to translate ICP, positioning and business priorities into campaigns and sales-ready assets
Instrument attribution and report conversion from demand source through sales-accepted opportunity, optimizing by campaign, source, segment and product
Assess current people, processes and technology, redeploy and hire talent as appropriate, and build repeatable operating cadences with Marketing Ops, Data and the CIO

Requirements

8–12+ years in B2B demand generation including building and scaling a function from an early stage
B2B SaaS experience required with a demonstrated record of measurable sourced pipeline for sales-assisted motions
Proven ability to run ABM, lead generation and nurture programs producing measurable results for SMB and mid-market
Ability to operate as a peer to Sales and RevOps defining MQL criteria, scoring, routing, handoffs, SLAs and pipeline commitments
Hands-on builder and people leader who can personally design and run programs before the team is fully staffed
Strong command of modern MarTech and RevOps systems, attribution and funnel analytics, partnering on stack and data architecture
Comfortable in a multi-product, multi-BU environment with differing GTM motions; PLG-to-sales-assisted experience strongly preferred
Strong customer and market orientation with executive communication and fluent English
Bachelor's degree or equivalent relevant professional experience; document or workflow software experience is a plus

Conditions

Flexible working environment with offices in several countries or remote work from many countries
Competitive compensation with a performance-based bonus system and stock options
Professional growth through courses, conferences, learning resources and internal mobility opportunities
Comprehensive health coverage, wellness programmes, fitness options and quarterly company-wide mental health days
Family-friendly culture with flexibility for parents, a kids club, company family days and a pet-friendly approach
Support for charitable initiatives worldwide with matched employee donations
Open communication including transparent dialogue and company-wide Q&A sessions with the CEO