CRM Lifecycle Manager

October 17, 2026

Hybrid

Senior

Berlin

Indeed

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English is required

Description

A hands-on CRM Lifecycle Manager is wanted to improve subscriber engagement and retention across European markets. The role owns lifecycle campaigns and journeys in Braze, using customer data and experimentation to deliver measurable business results. The position is hybrid in Berlin and combines strategy, campaign execution, analytics and cross-functional collaboration with market, data, support and content teams.

Responsibilities

Develop and execute CRM strategies to increase engagement, strengthen retention, grow lifetime value and reduce churn
Identify opportunities across the subscriber lifecycle to improve engagement and deliver personalized experiences
Build, manage and optimize personalized campaigns and automated journeys in Braze
Improve segmentation, messaging and communication frequency for the right audience at the right time
Analyze subscriber behavior, campaign performance and retention metrics to find improvement opportunities
Run A/B tests and use data-driven insights to optimize campaigns and measure their impact
Monitor key performance indicators and translate findings into actionable recommendations
Partner with market managers to align engagement and retention initiatives with local needs
Collaborate with data, customer support and content teams to understand subscriber needs
Explore opportunities to leverage AI and automation to improve campaign efficiency and personalization
Continuously test new approaches and optimize CRM practices to strengthen long-term retention

Requirements

5+ years of experience in CRM, lifecycle or retention marketing, ideally in a B2C subscription business
Fluency in English, with German and/or French considered a plus
Hands-on Braze experience including campaign building, segmentation, automated journeys and data flows
Strong understanding of the subscriber lifecycle, retention strategies, LTV, engagement and churn reduction
Analytical skills with experience in performance reporting, dashboards and data-driven decision-making
Experience with personalization, A/B testing and campaign optimization to drive measurable results
Ability to translate business objectives into actionable CRM strategies and use cases
Strong collaboration skills across market managers, data, customer support and content teams
Interest in leveraging AI and automation to improve CRM efficiency and subscriber engagement