CRM Marketing Manager

October 24, 2026

Hybrid

Senior

Poznań, Warsaw, Poland

Also worth knowing

Mandatory office attendance
2 days per week
English is required

Description

OLX is hiring a CRM Marketing Manager to run data-driven lifecycle and retention communications for one of its marketplace categories across email, push and in-product channels. The role combines hands-on campaign delivery in Braze with experimentation, incrementality testing and growth of the consented addressable base. You will set weekly priorities with the category's Strategy, Planning and Operations Lead and shape new CRM capabilities together with the MarTech team, in a hybrid setup with about two office days per week in Warsaw or Poznań.

Responsibilities

Deliver CRM messages and campaigns for the category served across email, push and in-product, working from the category's intake form
Design, launch and improve automated lifecycle journeys for sellers, buyers and, where relevant, professional users, supporting acquisition, activation and retention in each brand and market
Grow the addressable base of consented, reachable contacts as a category KPI and pass consent and data-quality gaps to the CRM function head
Design, run and read tests (in-channel and incrementality), explain the business impact and scale proven solutions across the category's markets
Set weekly priorities with the category's Strategy, Planning and Operations Lead and report results against the category's outcomes
Propose proven motions for the reusable CRM library and shape requirements for new CRM channels and capabilities with the MarTech team

Requirements

4 to 6 years in marketing with hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplace
Experience in classifieds, e-commerce or other multi-sided marketplaces
Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product, from segmentation to reporting
Experience with Braze or an equivalent platform and with working with technology and product teams on implementation projects
Data-driven: design tests, read results and explain business impact through analysis
User-centric: turn insights into end-to-end consumer journeys
Intrapreneurial: comfortable building completely new solutions and working in a matrix with a good degree of ambiguity
Use AI in day-to-day CRM work, for example to draft and localise copy, build segments, personalise journeys and speed up analysis
Fluent business English to work smoothly with colleagues across several countries
Location: based in Poznań or Warsaw

Conditions

Full-time employment in a hybrid format with approximately two office days per week
Competitive salary plus an annual bonus of 15%
Training and conference budget
Benefits package with 330 points on the Mybenefit platform per month
Private medical care provided by Luxmed and Ask Henry services
A high degree of autonomy, as OLX believes in empowering people