CRM Marketing Manager

November 5, 2026

Hybrid

Lead

London, United Kingdom

Indeed

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Mandatory office attendance
3 days per week

Description

The hospitality business is hiring a CRM Marketing Manager to lead customer communications across its portfolio of sports, music and entertainment experiences. The role owns CRM strategy, the customer database and automated journeys, delivering targeted email, SMS and WhatsApp campaigns together with content, creative and sales teams. A key priority is supporting the Salesforce Marketing Cloud migration, coordinating stakeholders, testing and launch readiness. Success is measured through enquiries, bookings, repeat business and revenue generated through CRM activity.

Responsibilities

Develop and deliver a CRM communications plan aligned with the hospitality sales calendar and wider marketing activity, creating targeted journeys for corporate and individual customers
Own planning, targeting, scheduling, testing and performance of email, SMS and WhatsApp campaigns, building and optimising automated journeys
Coordinate marketing requirements, project milestones, testing and launch readiness for the Salesforce migration with internal stakeholders and external implementation partners
Maintain a high-quality customer database, supporting data cleansing, segmentation, lead capture and database growth with consent and data protection compliance
Monitor campaign effectiveness, customer engagement, enquiries, bookings and revenue, working with sales to improve reporting and attribution

Requirements

Practical experience managing CRM and email marketing programmes with campaign planning, audience segmentation and automated journeys
Experience contributing to or leading a CRM or email marketing platform migration, coordinating stakeholders and translating business needs into practical solutions; familiarity with Salesforce Marketing Cloud is valuable
A data-led, commercially focused approach analysing campaign performance and linking marketing activity to customer enquiries, bookings and sales outcomes
Strong attention to detail with understanding of customer data management, consent and preferences, email deliverability and marketing automation
Collaborative and proactive mindset with strong organisational and communication skills, balancing long-term projects with day-to-day campaign delivery

Conditions

Hybrid working pattern of 3 days a week from our Aldwych House office
25 days holiday plus bank holidays
Private healthcare, Gymflex, enhanced parental leave and cycle to work scheme benefits
Full-time employment