Global Marketing Automation Manager

November 9, 2026

Remote

Senior

Warszawa, Poland

Indeed

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English is required

Description

The Global Marketing Automation Manager will develop global automation strategy, design customer journeys, manage marketing platforms, and analyze campaign performance. The role also covers regulatory compliance and training marketing teams in the effective use of automation tools.

Responsibilities

Develop and execute a global marketing automation strategy aligned with marketing objectives to support lead generation, nurturing, and conversion
Collaborate with global digital marketing managers to design and execute relevant, effective automated customer journeys
Identify customer journey touchpoints and implement them with clear interaction plans for multiple markets
Oversee implementation and management of marketing automation platforms, including Scout (SFDC) and Salesforce Marketing Cloud
Work with the MCM channel operations team to use global digital platforms effectively and efficiently, incorporating best practices, updates, releases, new functionality, and channels
Monitor and analyze marketing automation performance and recommend improvements to campaign effectiveness
Ensure marketing automation activities comply with pharmaceutical regulations, including data privacy requirements such as GDPR, in collaboration with legal and regulatory teams
Train and support marketing teams and stakeholders in using marketing automation tools effectively

Requirements

3–5 years of experience in marketing automation; pharmaceutical or healthcare industry experience is a plus
Strong proficiency in Salesforce Marketing Cloud; Salesforce, CRM, and other marketing automation tools are an advantage
Strong digital background and a successful record of initiatives with demonstrated business impact measured by organizational metrics
Strong data analytics and reporting skills
Excellent communication and collaboration skills
Detail-oriented approach focused on personalized, data-driven marketing experiences
University degree, preferably in Marketing, Business, Economics, or a related field