Head Of Performance Marketing

November 4, 2026

Head

Greater London, United Kingdom

Description

Head of Performance Marketing at a fast-growing UK consumer brand in healthy food with £100M+ ARR, working directly with founders and growth leadership. The role owns paid acquisition across Meta and Google, including media buying, optimisation, testing and reporting, plus creative testing with the in-house brand and content teams. The company offers substantial media budgets, autonomy and the chance to shape and raise standards of the performance function as it scales.

Responsibilities

Take hands-on ownership of paid acquisition across Meta and Google including media buying, optimisation, testing and reporting
Identify opportunities to scale spend profitably, improve efficiency and strengthen customer acquisition economics
Develop a clear understanding of performance across CAC, CPA, LTV, payback and customer quality
Build stronger reporting and experimentation frameworks using performance data to inform commercial decisions
Work directly with brand and content teams to influence what advertising gets made
Understand why certain concepts, hooks and messaging convert and translate insights into better creative briefs
Establish structured creative testing connecting customer insights, advertising performance and future production
Look beyond the platforms to identify improvements across landing pages, conversion, offers and the wider acquisition journey
Work with e-commerce and commercial teams to test ideas that could improve acquisition performance
Challenge assumptions, identify opportunities and translate ideas into practical experiments
Help develop the standards, processes and team capability that support continued growth

Requirements

Exceptional hands-on media buying ability with personally managed and scaled substantial budgets across Meta and Google
Track record of improving acquisition performance rather than simply maintaining it
Strong creative judgement and understanding of customer psychology that makes advertising convert
Commercial instinct connecting media performance with customer value, profitability and sustainable growth
Strong testing mindset: identifying opportunities, developing hypotheses and running meaningful experiments
Understanding of the wider customer journey including landing pages, CRO, offers and retention on acquisition performance
Ownership and independence: challenging existing approaches and delivering results without layers of direction
Experience leading performance marketing at a high-growth consumer brand or readiness for considerably more ownership

Conditions

Direct access to the founders without layers of approvals slowing things down
Genuine autonomy to make decisions and influence creative direction
Substantial acquisition budgets and resources to run meaningful experiments
Entirely in-house performance, brand, content and e-commerce teams working closely together
Annual bonus on top of base pay
Opportunity to develop into broader leadership as the business scales
Full-time employment