Lead Creative Producer

October 20, 2026

Remote

Lead

Serbia

Description

Ruby Labs is looking for a Lead Creative Producer to own and scale ad creative for one of its core D2C subscription products. The role combines hands-on concepting with leading a team of around 10 creative producers, designers and motion designers. The hire owns creative strategy, quality control, ad network compliance and creative-level KPIs, reporting directly to the CMO and the User Acquisition Lead.

Responsibilities

Own the creative strategy: define the angles, hooks, and formats to produce next
Create ad concepts yourself, setting the standard the team works to
Decide weekly what to scale, iterate on, and stop producing, based on the data
Maintain a documented library of proven angles and run systematic competitor and market research
Own creative-level KPIs: hook rate, hold rate, CTR, CVR, CPA, and ROI
Turn performance data into testable hypotheses and retire underperforming angles quickly
Support User Acquisition with high-performing creatives across Meta, Google, Microsoft, Snapchat, TikTok, Applovin, and new networks
Deliver structured creative performance reviews to the CMO and User Acquisition Lead
Own quality control: no ad goes live without meeting a defined quality standard
Ensure every creative complies with each network's ad policies, keeping ad accounts healthy with no rejected creatives
Track policy changes and keep compliance guidelines and pre-launch checklists current
Lead and develop producers across levels, and direct the design team through its lead designer
Implement processes and systems that speed up creative production: briefs, templates, workflows, and automation
Set output, quality, and testing-velocity standards, and give specific, reference-backed feedback
Lead hiring, onboarding, and performance management for the ad creative unit
Analyse results in detail and give the team clear direction on what to produce

Requirements

6+ years in performance marketing, producing ad creative for D2C app or SaaS subscription products
Proven track record of high-spend winning ads that held CPA and ROI targets as spend scaled
Hands-on experience creating ad concepts and creatives yourself, not only managing others
Experience directly leading and developing a cross-functional creative team, including producers and designers
Hands-on knowledge of Meta, Google, Microsoft, Snapchat, TikTok, and Applovin, including ad policy compliance and keeping accounts healthy
Ability to read creative-level data independently and build structured testing frameworks
Experience implementing processes, systems, and AI-enabled workflows that measurably increased creative production speed
Systematic operator who builds repeatable processes, not one-time wins
Fully accountable for performance outcomes and decisive with data
Strong management instincts: sets clear direction, develops people, and holds them accountable
Communicates clearly and directly with User Acquisition in a remote environment

Conditions

Full-time employment type
Compensation combines a fixed salary with bonuses when targets are met
Remote work environment: work from anywhere, anytime
Unlimited paid time off
Paid national holidays
Company-provided MacBook for employees who need it
Flexible independent contractor agreement
Operates within the CET time zone; applicants located within approximately ±4 hours of CET are welcome
Interview process: recruiter screening (40 minutes), technical interview (90 minutes), final interview (60 minutes)