Marketing Automation Specialist

October 15, 2026

Middle

Barcelona

Indeed

Keep in mind

Another language required
Spanish · B2 level

Also worth knowing

English is required
B2 level

Description

Septeo, a leading European vertical software vendor, is hiring a Marketing Automation Specialist B2B for its Spain and Portugal marketing team. The role covers designing and optimizing the lead journey from capture through qualification and handover to BDR or sales, across multiple brands and solutions of the tech ecosystem. Core tools are HubSpot Marketing Hub and Salesforce, with funnel reporting and data governance.

Responsibilities

Design, configure and optimize advanced automations in HubSpot Marketing Hub: workflows, nurturing sequences, segmentations, lead scoring and email marketing campaigns
Manage operations and integration between HubSpot and Salesforce: data synchronization, lead assignment and traceability, status tracking and functional issue resolution
Structure and optimize lead capture, qualification and handover processes for different brands, products and segments, ensuring suitable journeys and communications for each
Develop automated capture, nurturing and reactivation campaigns; manage forms, lists and landing pages, ensuring data quality and correct logging
Collaborate with BDR and sales teams to define qualification criteria, assignment rules and feedback loops that improve conversion
Create dashboards and reports to analyze automation performance, lead generation and funnel conversion, identifying improvement opportunities
Ensure database quality, property consistency, segmentations and correct governance of marketing automation processes
Occasionally support inbound actions, content, website and landing page updates, marketing team launches and events, using AI tools where they add efficiency
Coordinate with the agency on Google Ads, LinkedIn Ads, Meta Ads or other B2B campaigns, providing messaging and content when needed

Requirements

Degree in Marketing, Advertising, Business Administration (ADE) or similar
Demonstrable B2B marketing automation experience in tech or SaaS companies, with autonomy to implement and optimize complex processes
Advanced demonstrable command of HubSpot Marketing Hub: workflows, segmentation, lead scoring, email campaigns, nurturing and reporting (essential)
Hands-on experience with Salesforce and the HubSpot-Salesforce integration: synchronization, mapping and data quality, lead assignment and traceability (essential)
Solid understanding of the B2B funnel, lead lifecycle management and coordination between Marketing, BDR and Sales
Analytical skills to diagnose conversion issues and optimize automation processes through KPIs and dashboards
Proficiency in Excel and reporting tools; Google Analytics and BI platforms such as Power BI or Looker are a plus
Ability to manage multiple brands, solutions and audiences simultaneously, organizing priorities and automations rigorously
Knowledge of forms, landing pages and web content; SEO/GEO, Webflow and copywriting basics are a plus
Experience coordinating paid media campaigns with agencies and using Canva or Adobe for simple materials is a plus
Native Spanish and B2 English essential; French is a plus; professional use of AI tools applied to marketing will be valued
Proactive, methodical, solution-oriented and self-reliant profile with attention to detail and ability to run several projects at once

Conditions

Participate in Septeo's AI First journey and discover new ways of working thanks to artificial intelligence
Grow and develop through a personalized training itinerary and internal mobility opportunities
Enjoy a human experience, exchange and share at themed events such as afterwork gatherings, sports activities, CSR initiatives and seminars
Join a team that cares for others and is committed to equal opportunity, diversity and inclusion