Marketing Specialist H/F

October 15, 2026

Middle

Barcelona

Indeed

Keep in mind

Original vacancy is in Spanish
You will likely need Spanish for the job. The employer can confirm

Also worth knowing

English is required
B2 level

Description

A leading European vertical software group is hiring a B2B Marketing Automation Specialist for the Spain and Portugal marketing team. The role covers designing and optimizing the lead journey from capture through qualification and handoff to BDR and sales, across multiple brands and solutions. Core work happens in HubSpot Marketing Hub integrated with Salesforce: workflows, nurturing campaigns, dashboards and reporting.

Responsibilities

Design, configure and optimize advanced automations in HubSpot Marketing Hub: workflows, nurturing sequences, segmentation, lead scoring and email campaigns
Manage operations and integration between HubSpot and Salesforce: data synchronization, lead assignment and traceability, status tracking and functional issue resolution
Structure and optimize lead capture, qualification and handoff processes for different brands, products and segments
Develop automated capture, nurturing and reactivation campaigns, managing forms, lists and landing pages with data quality control
Collaborate with the BDR and sales team to define qualification criteria, assignment rules and feedback loops to improve conversion
Create dashboards and reports analyzing automation performance, lead generation and funnel conversion, identifying improvement opportunities
Ensure database quality, property consistency, correct segmentation and marketing automation process governance
Support inbound actions, content, web updates, landing pages, launches and marketing events using AI tools where they add efficiency
Coordinate with the agency on Google Ads, LinkedIn Ads and Meta Ads campaigns, providing messaging and content as needed

Requirements

Degree in Marketing, Advertising, Business Administration or similar field
Demonstrable experience in B2B marketing automation in technology or SaaS companies
Advanced command of HubSpot Marketing Hub: workflows, segmentation, lead scoring, email campaigns and reporting
Practical experience with Salesforce and the HubSpot-Salesforce integration, including data sync and lead traceability
Solid knowledge of the B2B funnel and lead lifecycle management across Marketing, BDR and Sales
Analytical ability to diagnose conversion problems and optimize automation processes using KPIs and dashboards
Proficiency in Excel and reporting tools, with Google Analytics and BI platforms like Power BI or Looker as a plus
Ability to manage multiple brands, solutions and audiences simultaneously, organizing priorities with rigor
Knowledge of forms, landing pages and web content, with SEO/GEO, Webflow and copywriting as a plus
Experience coordinating paid media campaigns with agencies, plus Canva or Adobe for simple materials
Native Spanish and B2 English essential, French a plus, professional use of AI marketing tools valued
Proactive, methodical, problem-solving and autonomous profile with attention to detail and multitasking ability