Marketing Operations Manager

October 16, 2026

Remote

Middle

Barcelona

Indeed

Keep in mind

Work authorization required

Description

A Barcelona-based advertising technology company, part of Entravision (NYSE: EVC), is hiring a Marketing Operations Manager to own the global marketing technology ecosystem. The role bridges marketing strategy and technical execution, building a scalable data framework that connects marketing investment to pipeline and revenue. Core focus areas include HubSpot and Salesforce integration, attribution and ROI frameworks, ABM tracking infrastructure and lead lifecycle optimization.

Responsibilities

Own the architecture, technical workflows, and data integrity of HubSpot and its integration with Salesforce for contact tracking, web enquiry capture, and automated contact-to-account matching
Implement, govern, and optimize Salesforce Campaigns and Campaign Influence, building global reporting models and dashboards for Marketing-Originated and Marketing-Assisted pipeline
Build and maintain the tracking infrastructure for the global Account-Based Marketing strategy across priority account tiers (HV+, HV, and Tier 3)
Standardize lead capture, qualification, and routing processes globally, partnering with Sales Operations, IT, and regional sales leadership to maximize conversion rates
Act as the internal champion for the MarTech stack, training regional marketing teams on Salesforce campaign management, tracking standards, and attribution reporting

Requirements

3+ years of advanced, hands-on experience configuring Salesforce (specifically Campaigns, Campaign Influence, reporting/dashboards) and HubSpot (advanced automation workflows, lifecycle stages, and integrations)
Proven track record in B2B Marketing Operations, ideally within AdTech, SaaS, or highly technical B2B technology environments
Strong proficiency with digital tracking methodologies, including website analytics, Google Analytics 4 (GA4), and UTM parameter architecture
Exceptional analytical and data-management skills with the ability to translate strategic commercial requirements into practical, automated technical configurations
Excellent verbal and written communication skills with a proven ability to collaborate across global, cross-functional teams (Sales Ops, IT, and regional marketing)