Performance Marketing Lead (User Acquisition)

November 5, 2026

Remote

Lead

Spain

Description

A fully remote Performance Marketing Lead role focused on driving user acquisition across Meta, Google, TikTok, and AppLovin. The hire owns paid acquisition campaigns, substantial advertising budgets, and optimization against CAC, ROAS, and LTV across international markets. The work is data-driven, involving attribution platforms, cohort analysis, and structured creative experiments in close collaboration with creative and marketing teams.

Responsibilities

Plan, execute, manage, and optimize paid user acquisition campaigns across Meta, Google, TikTok, AppLovin, and other relevant advertising platforms
Manage and allocate significant advertising budgets based on key performance indicators, including customer acquisition cost, return on ad spend, customer lifetime value, and payback periods
Monitor and analyze campaign performance, conversion funnels, and user cohorts to identify opportunities for improving acquisition efficiency and overall profitability
Design and implement structured experiments across audience segments, bidding strategies, landing pages, and creative formats to improve conversion rates and reduce acquisition costs
Collaborate closely with creative and marketing teams to develop, test, and refine advertising concepts, messaging, and formats using performance insights to guide creative production
Measure and evaluate acquisition effectiveness through attribution platforms, cohort analysis, and incrementality testing
Develop and execute user acquisition strategies across multiple markets, identifying opportunities to expand campaigns and reach new audiences
Scale successful campaigns while maintaining acquisition costs and profitability within established business targets
Make data-driven decisions regarding campaign optimization, budget distribution, audience targeting, and channel performance
Take direct ownership of campaign execution and continuous improvement, ensuring marketing investments generate measurable and sustainable business results

Requirements

At least 5 years of professional experience in performance marketing, digital advertising, or user acquisition, ideally within mobile gaming or consumer mobile applications
Proven hands-on experience planning, managing, and optimizing paid advertising campaigns across platforms such as Meta, Google, TikTok, and AppLovin
Demonstrated ability to manage substantial advertising budgets and scale acquisition campaigns while consistently meeting customer acquisition cost and profitability objectives
Strong understanding of performance marketing metrics and methodologies, including CAC, ROAS, LTV, cohort analysis, attribution models, and payback periods
Practical experience with mobile measurement and attribution platforms such as AppsFlyer or Adjust
Experience designing and executing creative testing strategies, interpreting results, and using performance insights to improve advertising effectiveness
Strong analytical capabilities, with the ability to interpret campaign-level and user-level data, identify performance challenges, and make informed budget allocation decisions
A proven track record of personally managing and optimizing acquisition campaigns rather than focusing exclusively on agency coordination or high-level strategy
Excellent problem-solving, organizational, and communication skills, with the ability to collaborate effectively across creative, marketing, and other business teams
A results-oriented mindset, strong commercial awareness, and the ability to balance growth ambitions with acquisition efficiency and long-term profitability

Conditions

Fully remote working arrangement, offering the flexibility to work from different locations
Full-time opportunity within an international and multicultural working environment
Opportunity to contribute to the growth of innovative, next-generation digital and financial products
Exposure to large-scale user acquisition campaigns and substantial advertising budgets
Opportunity to take ownership of marketing strategies and directly influence business growth and profitability
Collaboration with international teams representing diverse professional backgrounds and nationalities
An ambitious, performance-driven environment that encourages innovation, creativity, and continuous improvement
Opportunities to develop expertise in advanced digital advertising platforms, attribution technologies, and data-driven marketing strategies