Performance Marketing Specialist

October 17, 2026

Hybrid

Middle

Warsaw, Poland

Keep in mind

Original vacancy is in Polish
You will likely need Polish for the job. The employer can confirm

Also worth knowing

Mandatory office attendance
3 days per week

Description

Agency is recruiting a Performance Marketing Specialist for a large omnichannel client on the Polish market. The role covers end-to-end management of paid campaigns, mainly Meta Ads, with a strong focus on ROAS/ROI, analytics setup (GTM, GA4, UTM) and A/B testing. The work format is hybrid with 3 days a week from the Warsaw office.

Responsibilities

Designing, implementing and managing campaigns in the Meta Ads ecosystem to maximize ROAS/ROI
Overseeing correctness of purchase data collection, from configuring events in GTM through verifying GA4 tags to managing UTM structure and traffic attribution
Initiating, implementing and analyzing A/B tests on purchase paths and ad creatives to steadily increase conversion
Dynamically allocating large advertising budgets across channels based on current results and business goals
Building precise audience segments and designing multi-step remarketing funnels
Visualizing results in Looker Studio and delivering strategic insights and recommendations to business teams

Requirements

Minimum 2-3 years of independently running and optimizing paid campaigns, with a strong focus on Meta Ads and large budgets
Practical, fluent knowledge of Google Analytics 4 and Looker Studio is a hard requirement
Experience in planning and drawing conclusions from A/B tests on landing pages or in campaigns
Ability to efficiently calculate and optimize acquisition costs (CAC, CPA) and profitability (ROAS, ROI) in e-commerce
Ability to independently solve problems with conversion tracking and campaign structure
Experience running campaigns in Google Ads, TikTok Ads or other advertising tools is a plus

Conditions

Opportunity to grow in an expert digital marketing team with direct influence on the strategic e-commerce area of a market leader
Employment stability in a growing organization
Private medical care, group insurance and sports cards
Smooth recruitment process: meeting with the agency, meeting with the employer, decision
Hybrid work: 3 days a week from the Warsaw office
Full-time employment