Product Marketing Manager

October 27, 2026

Office

Junior

Barcelona, Spain

Indeed

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Office-only work

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English is required

Description

Product marketing role in the international division of a global provider of cloud-based human capital management solutions. The manager owns messaging, content and go-to-market programmes that drive adoption of payroll and HCM products, working closely with product, sales and customer success teams. The position is based in Barcelona and reports to the Director Product Marketing, Global Payroll, with regular travel across regions required.

Responsibilities

Develop messaging and content that communicates the product's value proposition to the target audience
Create product videos, demos, whitepapers and case studies that educate and persuade potential customers
Work closely with product development, product managers, sales teams and other stakeholders to keep product messaging consistent across all channels
Create sales enablement materials and ensure the sales team is trained to effectively sell the product
Manage conflicting priorities and report regularly to stakeholders on the status of ongoing activities
Work with other marketing functions on events, campaigns and other marketing activities for product-related content and sales tools
Create and execute go-to-market strategies to launch and promote the product, including marketing campaigns and product collateral
Collaborate on events and webinars for product promotion
Analyze performance of product marketing assets and use data insights to optimize future strategies
Monitor key performance indicators such as product adoption, revenue and customer feedback to measure success
Work with regional sales, customer success teams and other stakeholders to identify customer and partner use cases and capture them into compelling content
Collaborate with marketing teams on written case studies, blogs, customer win press releases and client and partner events
Evangelize the value proposition with customers, partners and press and via social media, promoting thought leadership and brands
Conduct market research on the market, competition and target audience to inform product positioning and marketing strategies

Requirements

Bachelor's degree in marketing, business, computer science or a related field
MBA or Master's degree preferred
Minimum 1 year of product marketing experience in an enterprise B2B or SaaS environment
Experience in HCM is a key competency
Strong understanding of product marketing principles and tactics, including market research, segmentation, positioning, messaging and branding
Understanding of the HCM industry highly valued
Ability to turn raw positioning documents into compelling product narratives and value-based messaging
Excellent written and verbal communication skills
Strong analytical and synthesizing skills to translate technical content into compelling, value-based messages
Demonstrated ability to articulate a product value proposition and create messaging that resonates with the target audience
Excellent presentation skills are essential
Highly skilled at analyzing data and making data-driven decisions
Deep comfort with metrics and KPIs, plus hands-on use of CRM, marketing automation and BI tools
Ability to build strong relationships and communicate effectively with all stakeholders across cross-functional teams
Creativity and innovation in finding new ways to promote the product and engage the target audience
Ability to manage multiple projects simultaneously, prioritize tasks and meet deadlines in a high-activity, dynamic environment
Penchant for delivering on time with high attention to detail and quality
Demonstrated ability to work individually on projects while collaborating with and supporting other team members
Intellectually curious, resilient and tenacious, always learning and tackling new challenges
Technical competencies: Salesforce, Microsoft 365, Google Analytics, Workfront, LinkedIn
Other MarTech, content creation or productivity tools considered an advantage
Fluent English