Online Marketing Manager

October 8, 2026

Office

Lead

Paris

May rule you out

Office-only work

Description

Online Marketing Manager for a pioneering online life insurance and savings provider, backed by a major international group. The role drives digital acquisition strategy, customer portfolio engagement, and leads a team of five. The position alternates between strategic leadership, operational execution, and people management, with a strong focus on performance and ROI.

Responsibilities

Define and deploy the multi-channel acquisition strategy: SEA, SEO, affiliate marketing, media buying, and partnerships
Manage and allocate a substantial media budget, with a major share dedicated to SEA
Continuously optimize the acquisition cost and ROI of each channel
Track performance, analyze results, and challenge initiatives to maximize efficiency
Lead CRM programs and customer portfolio engagement: loyalty, reactivation, and cross-selling
Contribute to the deployment and use of a marketing automation solution (such as Salesforce Marketing Cloud)
Improve customer journeys as well as conversion and subscription funnels
Lead and support a team of five (permanent contracts and apprentices)
Structure the organization, upskill teams, and foster a data and performance culture
Integrate AI and LLMs applied to acquisition into marketing initiatives
Develop a GEO approach in addition to SEO
Maintain active monitoring of new channels and trends

Requirements

Higher education in digital marketing, business school degree or equivalent
At least 5 years of experience in a role managing digital acquisition
Mastery of all acquisition channels: SEA, SEO, affiliate marketing, media buying, partnerships
Combined technical and pedagogical skills to manage initiatives and upskill teams
Strong culture of ROI and performance measurement, turning data into decisions
Experience in online financial services (insurance, banking, savings, fintech) is a plus
Interest in AI applied to marketing and customer portfolio engagement
Leadership, agility, and results orientation

Conditions

Permanent contract (CDI) based in Paris
Reports to the Marketing Department
Entrepreneurial environment undergoing major transformation, backed by a major group

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