Digital Marketing Director

November 7, 2026

Head

Paris, France

Keep in mind

Original vacancy is in French
You will likely need French for the job. The employer can confirm

Also worth knowing

English is required

Description

An international retail and e-commerce group is looking for a Digital Marketing Director to own the strategy and performance of all online acquisition levers in France and internationally. Reporting to Marketing and Digital leadership, the role combines strategic, analytical and managerial dimensions with an operational scope. The hire will build a data-driven acquisition roadmap, steer a substantial performance budget, lead a team of around 15 people, and carry the group's digital transformation.

Responsibilities

Define an ambitious data-driven roadmap to activate and optimize all acquisition channels: SEA, Social Ads run in-house, affiliation, emailing, aggregators, programmatic, display and CTV
Manage investments of a substantial acquisition budget with a strict focus on performance, ROI and profitability
Challenge existing levers, test new channels, industrialize performing approaches and drive a dynamic of continuous improvement
Collaborate closely with CRM, Data and Product teams to streamline the acquisition and conversion funnel
Set up a test-and-learn culture based on measurement, experimentation and continuous campaign optimization
Manage and upskill a team of around 15 people dedicated to marketing performance and operational campaign management
Ensure consistency and coordination of actions across acquisition, CRM, content and data teams
Act as a key contact for internal directions including marketing, IT, data, product and commerce and for external partners such as agencies, media platforms and ad networks
Carry a clear and inspiring vision of marketing performance and support the group's digital transformation

Requirements

Confirmed experience of 8 to 15 years in digital acquisition, performance marketing or e-commerce
Background ideally gained at a pure player in high-volume environments: online services, retail or marketplace
Mastery of SEA, Social Ads, affiliation, programmatic and email levers
Command of performance indicators such as ROI, CAC, LTV and conversion rate
Experience managing significant acquisition budgets of around €40M while measuring business impact
Natural leadership, analytical mindset and high energy to federate and engage a team in a demanding environment
Strong interpersonal skills and collaborative spirit to interact with senior stakeholders
Fluent English, both written and spoken, is essential