Head Of Paid Acquisition

October 20, 2026

Hybrid

Head

Barcelona, Spain

Keep in mind

Another language required
Spanish

Also worth knowing

Mandatory office attendance
4 days per week
English is required

Description

The European leader in boat rentals is hiring a Head of Paid Acquisition based in its Barcelona office. The role owns paid acquisition strategy across all markets, sitting at the intersection of performance marketing, data, and brand. The hire leads a team of three, owns the paid media P&L, and reports regularly to the Executive Board and Group stakeholders.

Responsibilities

Define and own the paid acquisition strategy (SEA, paid social, display/programmatic, app campaigns) across all markets, to hit revenue, contribution margin, and growth targets
Lead, mentor, and grow a team of 3 Paid Acquisition Managers, setting clear objectives and building a culture of accountability, testing, and continuous improvement
Own the paid media budget and P&L: allocate spend by market and channel, and manage CAC/ROAS targets with rigor
Partner closely with Global Group Head of Performance to align on global media strategy, share best practices across the Group's marketplaces, and coordinate shared vendor relationships (Google, Meta, TikTok, etc.) where relevant
Report to the Executive Board and Group stakeholders on performance and strategy, translating data into clear investment recommendations
Collaborate closely with Product, Tech, and Data teams on tracking, attribution, and landing page optimisation
Identify and test new channels and formats, and assess where AI can improve targeting, bidding, or creative performance

Requirements

7+ years of experience in paid acquisition / performance marketing, ideally in a B2C, marketplace, e-commerce, or travel environment
3+ years of experience managing a team, driving performance through coaching, prioritisation, and clear goal-setting
Deep hands-on expertise across Google Ads, Meta Ads, and programmatic/display, ideally in multi-market, multi-language contexts
Data-obsessed and analytically rigorous: comfortable building and reading dashboards (Tableau or equivalent) and modeling CAC/LTV/ROAS
Comfortable operating in a matrixed, international organisation, collaborating with Group stakeholders across time zones
Excellent communication skills, with the ability to present clearly and confidently to a Board / C-level audience
Full proficiency in English is required
Fluent in Spanish or French (nice to have)
Experience in the travel or marketplace industry (nice to have)
Experience working within a global group structure, balancing local execution with global alignment (nice to have)

Conditions

Full-time, permanent contract
Hybrid working arrangement: office Monday to Thursday, remote on Fridays
23 days of paid leave
10 extra days off (CAB days)
Restaurant tickets: €3.50 per worked day, 100% paid by CAB
Flexible retribution
Wellhub (sport & wellbeing discounts)
Boat licence
Boat hire vouchers for friends & family, no commission when you're on board, 50% commission for your immediate family
Free bike parking, and discounted car parking with OCW
Close, regular collaboration with the Group's team in Miami