Head Of Performance Marketing

October 22, 2026

Hybrid

Head

Barcelona, Spain

Keep in mind

Another language required
Spanish

Also worth knowing

English is required

Description

A digitally born cosmetics brand with a strong e-commerce focus is hiring a senior Head of Performance Marketing to own its acquisition strategy. The role combines business vision, data analysis and deep Paid Media expertise, with responsibility for splitting investment across channels and international markets. It is based in Barcelona with a hybrid model of one remote day per week.

Responsibilities

Define and lead the acquisition strategy across different international markets
Lead the Meta Ads and Google Ads strategy, analysing results and optimising investment
Define the channel mix and budgets based on CAC, ROAS, LTV and business objectives
Identify new growth opportunities and diversify acquisition beyond Meta
Analyse performance by channel and market to decide where to scale, optimise or redistribute investment
Work cross-functionally with creative teams to develop performance-oriented campaigns
Supervise the main acquisition KPIs as well as reporting, tracking and attribution
Lead and develop the acquisition area
Drive the use of AI and new technologies to improve processes, productivity and performance

Requirements

5–8 years of experience in Performance Marketing, Growth, Digital Acquisition or similar positions
Solid experience in e-commerce or DTC businesses
Strong command of Meta Ads and Google Ads and experience working with large budgets
Ability to analyse and make decisions based on metrics such as CAC, ROAS and LTV
Experience defining acquisition strategies and distributing investment across different channels
Experience working across different international markets
Knowledge of other acquisition channels such as SEO, affiliation or influencers
Experience leading or coordinating teams
Knowledge of analytics, measurement and attribution tools such as GA4, BigQuery, Triple Whale or similar
Analytical mindset, business vision and strong results orientation
Regular use of AI tools applied to the work
Fluent Spanish and a high level of English