Head Of Performance Marketing

October 20, 2026

Office

Head

London

Keep in mind

Office-only work

Description

A global AI-powered operating system for the beauty and wellness industry, trusted by 130,000+ businesses across 120 countries. The business is profitable and reached unicorn status after an $80M growth investment at a $1B valuation. An office-based leadership role in London owning global performance marketing strategy across B2B and B2C, spanning paid search, paid social, budgets, team building and full-funnel growth.

Responsibilities

Define and lead global acquisition strategy across Paid Search and Paid Social for both B2B and B2C
Build and lead the in-house performance marketing team, establishing structure, processes and capabilities for global scale
Take accountability for paid media investment and key metrics including CAC, ROAS, LTV and conversion
Partner with Marketing, Commercial and Product teams to improve acquisition, conversion and lifetime value
Own channel and creative strategy across Google Search, YouTube, Bing, Meta, TikTok, Snapchat and Pinterest
Partner with Data & Analytics to build reporting, dashboards and clear performance measurement
Explore new platforms, geographies, audience segments, partnerships and acquisition strategies for incremental growth
Present performance, insights, forecasts and recommendations to senior stakeholders and C-suite

Requirements

7-8+ years of experience in performance marketing with strong hands-on expertise across Paid Search and Paid Social
Demonstrated success managing large-scale campaigns in fast-paced, highly data-driven environments across B2B and B2C
Ability to set a global strategy while staying close to performance detail and challenging assumptions
Proven experience building, managing and developing high-performing teams with clarity and accountability
Commercial and analytical mindset with excellent analytical and reporting skills; experience with Google Analytics and Google Tag Manager is highly desirable
Experience managing significant paid media budgets and making allocation decisions across channels, markets and audiences
Confident communicator who can translate complex performance data into clear recommendations for C-suite and senior leadership
Creative, proactive and naturally curious growth mindset with a track record of testing new ideas

Conditions

Full-time employment in an office-based role in London, UK
Inclusive workforce culture with fair consideration for every applicant
Accessibility support during the interview process and after joining the company
AI tools may support parts of the hiring process with final decisions made by humans