Senior CRM Manager

November 8, 2026

Senior

Paris, France

Keep in mind

Another language required
German

Also worth knowing

English is required

Description

The company is hiring a Senior CRM Manager, Central Europe, to build lifecycle programs across onboarding, activation, retention, expansion and churn prevention. The role owns Germany and Austria, two key growth markets, and drives measurable growth and feature adoption. The hire reports to the CRM & Lifecycle Lead and works closely with local marketing, product and growth teams.

Responsibilities

Own the CRM strategy for Germany and Austria, defining and running lifecycle communications
Partner with German and Austrian marketing managers and PMMs to turn local needs into CRM initiatives
Build the regional playbook with processes, planning cadence and ways of working for both markets
Use AI tools to speed up campaign builds, testing and reporting
Report on conversion, feature adoption and business impact to marketing and product

Requirements

Fluent in German and English with a feel for local business culture and regulation
Designed and run multi-step customer journeys in platforms such as Braze, Customer.io or HubSpot
Launched lifecycle initiatives with marketing, product and ops and earned senior stakeholders’ trust
Set priorities and keep momentum in a regional structure that’s still evolving
Use AI to improve the speed and quality of campaign creation, testing and analysis

Conditions

Full-time employment
Germany is a top growth priority, currently the company’s #1 OKR
German CRM is still underdeveloped, so you write the playbook rather than inherit one
Real autonomy to propose, implement and test your own lifecycle strategy
Work alongside three other regional CRM leads who built lifecycle functions from scratch