MarTech / Marketing Analyst

October 21, 2026

Middle

Warsaw, Poland

Also worth knowing

English is required

Description

Andersen is looking for a MarTech / Marketing Analyst to set up and optimize marketing analytics, tracking, reporting, and campaign performance measurement across digital channels. The role involves working with Google Tag Manager, GA4, Consent Mode v2, dataLayer, and data in BigQuery, as well as building dashboards in Tableau, Looker Studio, or Power BI. The position is based in Warsaw, with Worldwide locations also listed in the vacancy. Andersen is a pre-IPO software developer with 19 years of experience and clients including Siemens, Johnson & Johnson, AstraZeneca, and Ryanair.

Responsibilities

Set up, maintain, and debug tracking through Google Tag Manager
Configure and manage events, conversions, audiences, and e-commerce tracking in GA4
Implement Consent Mode v2 from scratch and audit existing implementations
Work with dataLayer implementations and provide technical requirements to developers
Audit analytics setups and identify tracking issues, gaps, duplicates, and data discrepancies
Validate data across GA4, advertising platforms, CRM, and internal systems
Work with GA4 data in BigQuery and perform SQL data analysis
Create and maintain dashboards and reports in Tableau, Looker Studio, Power BI, or similar tools
Analyze marketing performance across channels and identify trends, issues, and opportunities
Support PPC and marketing teams with attribution, conversion tracking, and campaign measurement
Prepare clear reports and provide actionable insights based on marketing data
Support the implementation of Meta Pixel, Conversion API, Google Ads conversion tracking, and other marketing tags
Participate in planning analytics architecture for new websites, campaigns, products, and markets

Requirements

At least 3 years of hands-on experience with GTM (web and server-side), GA4, and Google Search Console
Experience preparing technical requirements for developers, including dataLayer specifications
Experience implementing and debugging e-commerce tracking
Strong understanding of UTM tagging, attribution, traffic sources, and conversion tracking
Experience conducting analytics and tracking audits
Basic knowledge of SQL
Experience with Tableau, Looker Studio, Power BI, or similar BI tools
Confident understanding of marketing metrics: CAC, CPA, CPL, ROAS, Conversion Rate, AOV, and LTV
Ability to turn data into business and marketing recommendations
Strong attention to detail and ability to identify discrepancies in data
Hands-on experience implementing Consent Mode v2 with a CMP (CookieYes, Cookiebot, Complianz, and others)
English proficiency at Intermediate+ level or above

Conditions

Stable, competitive salary and an extensive benefits package
Mentoring and onboarding programs for new employees
Transparent performance review and evaluation process to support career growth planning
Access to leading learning platforms, seminars, and best practices
A knowledge base built over 19 years and well-established resource management
Well-established team processes and daily knowledge sharing with colleagues
Work with clients including Siemens, Johnson & Johnson, AstraZeneca, BNP Paribas, Allianz, Ryanair, TUI, Verivox, and Media Markt
Company growth of 60–100% annually and the opportunity to work with talented professionals
Opportunities to grow as an individual contributor or in a management role