Social Media Manager

November 6, 2026

Head

Madrid, Spain

Indeed

Keep in mind

Original vacancy is in Spanish
You will likely need Spanish for the job. The employer can confirm

Also worth knowing

English is required

Description

The company is looking for a strategic and creative leader to head the Social Media and Content function for its holiday travel business. Integrated directly into the vacation business unit and coordinating with transversal marketing, the role owns day-to-day social strategy, high-impact inspirational content, paid social campaigns and community engagement. The channels are meant to become a key driver of consideration, awareness and bookings, supported by an ecosystem of agencies, influencers and destination partners.

Responsibilities

Lead the vision, strategy and daily operations of Social Media and Content for the vacation travel business
Build an engaging, close and inspiring voice for the traveler, aligned with global guidelines and brand tone
Connect the commercial calendar and tourism seasonality with innovative social content and viral formats
Orchestrate an agile ecosystem of collaborators: creative agencies, travel influencers, destination content creators and tourism offices or commercial partners
Maximize the impact of the organic and paid social mix, targeting branding, engagement, qualified traffic and bookings
Design and implement the annual and seasonal social media and content plan tied to sales, acquisition and loyalty objectives
Adapt tone of voice, editorial pillars and visual codes per channel (Instagram, TikTok, YouTube, Facebook) within the corporate framework
Lead the editorial and activation calendar, ensuring perfect integration with the commercial plan and 360° campaigns
Define and monitor OKRs and performance KPIs: engagement rate, reach, qualified traffic, CPA, social ROAS, growth and community sentiment
Lead the strategy and relationship with influencers, prescribers and UGC content creators, activating destination and seasonal collaborations
Manage day-to-day work with the social media agency: briefings, quality control, deliverables, SLAs and campaign adaptations
Define, coordinate and optimize the paid social strategy in collaboration with cross-functional teams
Supervise correct attribution, funnel analysis and data-driven decision making
Continuously test new formats and audiences (Meta, TikTok Ads) to optimize acquisition cost
Supervise the community care, moderation and engagement model, ensuring an empathetic and brand-aligned tone
Coordinate crisis and incident protocols with Customer Service and Corporate Communications
Actively listen to traveler trends and market conversations to detect real-time content opportunities
Conceptualize and supervise the production of inspirational editorial content
Ensure storytelling invites users to dream and travel, easing the jump to booking
Be the reference point and operational link with product, sales, CRM and Transversal Marketing teams
Foster a culture of experimentation (test and learn), tourism trend analysis and industry best practices

Requirements

Over 5 years leading Social Media in relevant organizations, preferably in the tourism sector
Have built or transformed a social function, defining strategy, processes and governance
Experience creating content strategies linked to commercial cycles and seasonality campaigns
Experience managing agencies, creators and influencers, and large-scale collaborations
Deep knowledge of platforms (Meta, TikTok, YouTube, X, LinkedIn) and their metrics
Experience planning, executing and optimizing paid social campaigns (brand and performance)
Background in SEO/GEO or close collaboration with these functions is a plus
Strong balance between creative tourism storytelling sensibility and analytical business vision
Data-driven decision making, analytics and KPIs
Cross-functional leadership, stakeholder management and the ability to influence
Fluent English