Head Of Performance Marketing

November 5, 2026

Hybrid

Head

London, United Kingdom

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English is required

Description

Europe's leading period underwear brand is hiring a Head of Performance Marketing to own its paid media function across markets and channels. The role leads performance strategy, daily campaign optimisation and creative testing on Meta, Google, TikTok, YouTube and Amazon. The business operates across DTC and B2B, with digital marketing driving customer acquisition and growth.

Responsibilities

Lead performance marketing strategy and translate commercial targets into high-performing campaigns
Own paid-media performance across Meta, Google, TikTok, YouTube, Amazon and other relevant paid channels
Optimise campaigns daily across budgets, audiences, placements, creatives and bidding
Lead creative performance by identifying winning creatives and defining new creative concepts
Manage reach and conversion balancing brand and conversion campaigns by CAC, ROAS and revenue
Translate budget and market priorities into channel, campaign and creative-level execution
Own performance reporting and ensure decisions are based on clear, reliable data
Continuously test new audiences, channels, formats and creative approaches and scale what works

Requirements

5+ years of hands-on performance marketing experience, ideally within D2C retail brands, experience in fashion, lifestyle or consumer brands is a plus
Meta Ads expertise is a must
Experience managing significant paid-media budgets across multiple markets and campaigns
Strong understanding of creative performance and experience running structured testing and optimisation
Strong understanding of CAC, ROAS, conversion, revenue, reach and frequency
Excellent communication skills in English; other languages are a plus