Senior Performance Marketing Manager

November 3, 2026

Hybrid

Senior

London, United Kingdom

Description

A hands-on senior role owning paid acquisition end to end, with Google as the main engine alongside Meta and other channels. The manager controls strategy, budget, testing and measurement, and splits time between creative production — scripts and ad copy — and deep data analysis. The employer builds a B2B wholesale operating system serving 30+ European markets.

Responsibilities

Own all aspects of performance marketing: campaign strategy, implementation, optimisation, and analysis
Set channel strategy and manage budgets across digital channels, optimising for CAC:LTV and payback
Run a structured testing programme across creative, bidding, audiences, and channel mix
Measure impact via cohort behaviour, repeat GMV, contribution margin, and incrementality
Collaborate with content creators and designers on high-converting ad creative and landing pages
Conduct keyword research, ad copywriting, and A/B testing to sharpen campaigns
Report on performance to senior leadership with clear, actionable recommendations

Requirements

Track record running large Google Ads accounts at scale
Genuine breadth across paid social, organic, and how channels compound
Enjoy creative strategy, ad production, and script writing alongside living in the data
Strong understanding of conversion rate optimisation (CRO) principles and tactics
Comfort with incrementality testing: geo hold-outs and lift studies
Hands-on experience implementing tracking, tag management, server-side GTM, debugging dataLayer issues
Strong analytical skills working in CAC:LTV and payback, ideally with SQL or a BI tool
Up to date on digital marketing trends and keen on what AI can do
Judgement to prioritise what moves the needle in a fast-moving environment
SEO or other organic and owned-channel experience
B2B, marketplace, or ecommerce background
Writing skills for ad copy, briefs, and stakeholder cases